How to read evidence
Every number on screen has a type. Use the type, source, vintage, and geography beside the figure before you treat it as a reason to commit capital.
Output types
- User fact: observed input you supplied.
- User assumption: planning figure; treat as editable.
- Unverified evidence: community or keyword context; descriptive only.
- Observed benchmark: published official rate or count for a geography and industry.
- Model estimate: statistical output from a versioned engine.
- Derived calculation: arithmetic on other typed values (for example cash runway).
What never becomes a decision score
- Recorded crime in the map radius
- Local news and headlines matching investment-related keywords
- OpenStreetMap venue pins
- Companies House register-survival probabilities (research-only until gated)
Same-industry concentration
This is registered-business presence in a SIC section compared with other UK local authorities. It does not measure demand, footfall, spending, capacity or rent, and it is not translated into saturation, competition or weak demand.
Property families
Property search shows Price Paid, UK House Price Index, VOA non-domestic stock and planning applications as separate families. They are not combined into a market-activity score, a valuation, a yield, or a Buy/Avoid tip. Address-level Price Paid is not shown.
Business language for ONS activity
Office for National Statistics (ONS) “birth” and “death” rates appear as business openings and business closures. The comparison of openings with closures is for the same published period. Higher or lower is not automatically good or bad. These figures come from Inter-Departmental Business Register (IDBR) activity aggregates, not a Decised success score.
Evidence priority
The evidence-priority table on a decision case is an experimental heuristic. It has not been validated against real decisions and outcomes.
Next
See data sources, how a report is laid out, and how charts work.