For lenders
Founders bring forecasts. You need local context beside the numbers without turning incomplete public data into a credit verdict.
The pressure you feel
Spreadsheets rarely show which figures are observed, which are assumption, and what is still missing for the trade.
How Decised helps
- Open saved reports with labelled evidence types and source years.
- See district-level business counts and sector mix where Nomis data exist.
- Keep decision cases structured so optimistic and base scenarios stay comparable.
Forecast hygiene
Revenue rampAssumption
Local business countObserved
Openings rateBenchmark
Crime in radiusDescriptive only
Use cases
Early conversation
Ask what local evidence supports rent and ramp assumptions before you discuss facility size.
Sector context
Read same-industry concentration as observed register presence, not as demand proof.
Document the gaps
Use explicit missing cells in the pack rather than informal “we think it’s fine”.
Limitations
Decised does not approve a plan or invent a success probability. Crime, news, and map venues stay descriptive. Missing stays missing.